Will the trademark be owned by an individual or an entity such as a corporation or LLC?

Identify the owner of the trademark. This is the person or organization who will be the owner of record. If you choose individuals, you can enter as many names as you want who own the mark. With an organization, you will have to identify someone to be the person of contact for the organization.

Choose Your Trademark Class

Start describing the goods and services related to your mark. Trademark Engine compares the description you provide and automatically provides descriptions from the USPTO ID Manual for your consideration.

The USPTO requires separate fees for Goods and Services. If you are offering Goods and Services under the same trademark, there will be a separate government fee for each Goods and Service you select.

Know before you file! Get a Comprehensive Search Report.

Before paying the USPTO fees, you should do a quick search to see if your mark is already in use or registered by someone else. A search will help avoid obvious duplications of pre-existing marks. Our Basic Federal Direct-Hit Search is included. If there is a direct-hit search result for an existing or pending application we will let you know before any fees are paid to the USPTO so you can re-evaluate your mark choice or whether you want to move forward with the trademark process. If your company is just beginning, it’s better to make name changes now rather than invest years building a brand only to learn that you have to change the name and lose all of your goodwill.

For even more assurance, you may want to consider a more detailed search. While the basic free search covers the USPTO, it does not cover the 50 states, common law, domain names, international searches or include a detailed report. With more intel, you can make better choices. If you pick one of these options, you will still complete the application now. However, no application will be filed with the USPTO until you have had a chance to review any of the paid searches, approve the application in light of the searches or easily come back here and make some changes before your application is filed.